The Growth of Mobile Health App Industry and How They Can Do More…

09/22/2014 15:33

Mobile health apps have definitely picked up pace and are being increasingly adopted. The health app industry is one of those industries where the market size is rapidly growing.

According to Statista, the mhealth industry is projected to reach $58.8billion by 2020

 

Mobile Health App Industry

With health care mobility growth, the health app industry is greatly benefitting from this. It is probably the only industry that is truly exploiting every possible opportunity. The health mobile app industry is one that has and will have more and more innovation.

Here are a few facts to second the opinion above.

So what app categories are popular and enjoy the most downloads?

How about the user statistics?

Mobile Health app user statistics

Does the doctor community recommend the use of mobile health apps?

 

The doctors recommend them too…

The other side…

Inspite of these big numbers and promising statistics, few industry analysts feel that healthcare apps are yet to get more meaningful. It is believed that apps get meaningful when they include and connect all the relevant stakeholders of the health care industry. This could aid in pushing the app usage to a great extent. This makes us realize that the mobile health application industry has only touched the tip of the ice berg. So here are a few different perspectives based on which a mobile health application should think from…

From a payer’s perspective: For patients with chronic health conditions, mobile application support is critical to manage and improve care. The other benefit is the long-term savings and improved outcomes that are more valuable than the return on investments. Thus we could rightly term mobile health applications as strategic investments.

What can the employers do? While there are organizations that promote and encourage health and fitness programs, it can get more effective via using mobile health apps. These health apps can be doubled as a platform wherein employees can track progress and even seek advice. This data not only provides information on the participant levels but is also helpful to incentivize employees that have impressively crossed milestones and set examples. These changes in small steps help organizations cut healthcare costs and also boast of a healthier workforce that ensures productivity.

Hospitals can enhance patient engagement by rolling out health care through smartphones. With a smartphone savvy population, patient management only gets easier, simpler and direct. The consultation, tracking and monitoring services are extended via smartphones that are mutually beneficial in terms of costs, education and communication.

In a clinical set up, the mobile applications can help resource management by effectively cutting time, personnel and costs. The efforts are greatly reduced by eliminating paper works, scanning documents and making phone calls. Instead patient progress and alerts are sent on smartphones while patients can also send feedbacks.

While in some cases there may not be instant returns, it is always a viable and smart decision to instill mobility as the gains often overweigh the initial hiccups and the investments are well worth it.

We at Innomobileapps having built healthcare apps are the right choice for your unique requirements. We believe our experience and expertise will be a perfect fit to your long term goals. Call us today for a discussion and get started.